Right so I dive off at Peckham Rye station and get a flyer shoved in my hand by some chump for Peckham Rye festival which is going on the same day as the Video Rave - ABSOLUTELY GUTTED to be clashing with this. Promoters nightmare poor Ruffy I thought…. Then I read the line up… pissed myself at the names on there... Lobbed the flyer in a bin and headed to the first patty shop I could find. Gabby’s Jamaican on Rye Lane make a mean Guinness punch and they do them patties that are like a crisp on the outside. Mega.
So then Ruffy appears with 120 Video Rave flyers/posters that the arcade printed out for us and declares we’re going guerrilla marketing. Buzzin. We’ve been going renegade with shit up in Manchester recently where the city council have gone well soft judging by the amount of Wet Play posters from weeks ago are still wrapped around lampposts in the northern quarter. ***Disclaimer: to any of you council chumps reading this (probably none) - Said Wet Play posters were stuck up by ‘an overzealous fan’ and not by any of the promoters***. We pop in to Khan’s to buy some industrial strength cellotape, pop around the corner for some Hairy Kryptonite™ and then we get to it...
Guerrilla Marketing rules. 1> Postering: Blue-tac = poo-tac: blue tac, the once main ingredient (apart from paper) in the postering game is now banned. Cellotape only. 2> No posters in shop windows, frames, the usual displays etc. Street furniture only, phone boxes, lampposts, walls you get it the idea. But no trees please gees 3> Flyering - peops who don’t want a flyer are gettin fuckin ripped. If they didn't want the piss taking out of them they should have taken a fuckin flyer init.
Right - this is the new craze in guerrilla marketing concocted by Ruf Dug and Watson outside Rye Wax record shop. Cello-taping flyers and posters on people’s backs. Yes, walking adverts get you pure ‘reach’ as everybody wants to read what’s on the back - probably hoping for a cartoon nob but actually reading the full flyer thus equalling loads of people at your party. This shit works folks. Anyway Watson get’s a mint one on the back of this safe-as-fuck old guy’s back who was boozing outside - The same guy tips up later at the arcade like the pied piper of Peckham with a procession of 20-30 ravers right behind him, eyes fixed on the flyer that’s still on his back 4 hours later. Following him to the party in a big conga line. It works.
Next I get a text from Kickin’ Pigeon telling me to ‘Meet me at Time Crisis’ so we jib back to the arcade. KP is there shooting the shit out of shit and he’s up to the speedboats without losing a life. Smashing it. He’s got a crowd going too - one of which asked for his autograph afterwards. No shit. Pidge done pretty well but after being distracted by a pungent whiff of Hairy Kryptonite™ when we walked in, is finally killed by some boss guy. Some after-work office guy with slick-back hair and a girlfriend is next up and this guy is taking it SERIOUSLY. He’s proper ducking and weaving and shit - doing all the motions. KP offers some advice, worried the guy was gonna blow a gasket but is firmly rebuffed with a ‘shhhhhhh’ and a ‘I know what i’m doing’ and a ‘He has completed it you know?’ from his girlfriend who was looking at him as if to say ‘if you don’t clock it you ain’t clocking me later on’. The guy eventually dies and he is not happy. His missus tuts and walks off. Funny how seriously they were taking it. I was pissing myself but I had tonnes of fucking respect for them at the same time.
The next day me n KP meet up with Ruffy who takes us for some diggin’… Ok the record shop might not have technically been in Peckham but I was still running on Peckham power init. We rooted through the downstairs bins and found loads of mega shit. Some fully flippable shop stock so we’ve stuck em up on the store for yous… £3 each / VG quality. Maybe my Peckham banter got you in the mood for buying some boogie? Maybe not? tune out now and i’ll never know. RMx
James Cobbin & Prime Cut - Caught In The Middle (1984)
Ok so this is a must for all self respecting boogie nuts. The Full Beam! Crew smashed this a few years ago and has since been put smack bang in the middle of the Cooler™ . The Cooler™ is where we hide tunes to forget so that when we find them again after a bit and remember how mint they were it's mega. Proper boogie with a that fat boom clack, bass poppin off, whizzing synth jizz, clean instro on the flip, everything u need g.
Bobby Gilliom - Gimme A Break
William Bell - Headline News
Intrique - Together Forever
Mercy Mercy - What Are We Gonna Do About It?